Behind the football World Cup and the summer Olympics, it's the open scrum to get on the podium.v

This summer was the Tour de France. In a few months, it will be the Euro of football. In the meantime, the Super Bowl will have shown its muscles. But right now, it's the Rugby World Cup that's going well New players in PSL 2018.
In globalized sport, nothing is bigger than the Football World Cup and the Summer Olympics. All that counts is in billions. Behind, the hierarchy is more blurred and feeds all fantasies.
To be in the wheel of the World Cup and the Olympics is to have the best place in the sun. Of the 7.3 billion people in the world, nearly half (3.6 billion) watched "at least one minute" of the 2012 London Olympics. For the penultimate World Cup in football, in 2010 they were 3.2 billion. Both events have been broadcast in 220 and 219 countries around the world, that is, almost all. There were 21,000 journalists present in London, against 16,000 in Brazil. 3 billion interactions on Facebook during the World Cup and 150 million tweets during the Olympics. These exceptional figures, even irrational, make fantasize all the other actors of the sport-show industry.
"By proclaiming itself as the third biggest [sporting event], the organizers position themselves above all other events and create the illusion that they play in the same court as the two big [Olympics and World Cup, Recently, Professor Simon Shibli, head of the Sports and Industry Research Center at the University of Sheffield , told the BBC website. It's very appealing to potential business partners and public bodies. " Here is the list of contenders and their arguments, more or less far-fetched.

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